Using black, white and deep purples, the strident, crass, commercial Oinks reverberate around the city courtesy of the advertising brainpower of Hogg, Hogg and Hog. This is a story of mass media and quote unquote brilliant ideas. How are fads started? Why does everyone fall prey to group think? It's all due to the ingenious hogs. Then, the day arrives when the wind shifts and the public doesn't want to oink anymore. Can the hogs develop a new trend? Far, far from the farm they left behind, the hogs take up the air space, the eye space and the brain space. The illustrations are bold collage that suggest a lack of depth and a lack of character in the world they portray. It's a brilliant wake up call and beautiful discussion book with a touch of humor and a sharp poke at those who wield magic wands on Madison Avenue. Ages 5-9 32 pages
Hogg, Hogg, & Hog
Simon and Schuster, March 2011
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