Go: a Kidd's Guide to Graphic Design


Graphic design is all around us - but how do you know what works if you're creating your own? Go: A Kidd's Guide to Graphic Design can tell and show you everything.

From defining precisely what graphic design is ("Everything that is not made by nature is designed by someone." p.6) to the parts which make up every design - form, typography, content, concept - Chip Kidd provides clear explanations and spot-on examples.

Explore the history of graphic design from cave paintings to now, positive and negative space, kerning and picas, Pantone colors, and much more as illustrated by book covers (many designed by Kidd) and advertisements from many eras.

After you've experimented with color grids and decided on which of 25 fonts feels like you, work through the 10 graphic design projects which wrap up the book (like your personal logo) and post your favorite book cover re-design on the book's website.

Recommended by: Katy Manck, Librarian-at-Large (retired academic/corporate/school librarian), Gilmer, Texas, USA

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